♟Core
Regular group lessons
Small groups of up to 7 children of the same level, 1–2 times a week. The main product and the main source of your income.
Gives the partner: a predictable monthly flow
You bring the families you already have. We provide CM+ coaches, a curriculum, scheduling, group enrolment, reports for parents and an admin panel. You get a new service in your line-up and a percentage from every participant — with zero launch costs.
The first 10 partners of the 2026/27 season get a higher percentage, exclusivity in their area and a free launch. Remaining: 7 places.
Claim a placeWe have broken down the four reasons why centres put off launching chess — and removed each one.
The search takes 1–3 months, and a good children’s chess coach is rare even in a city of a million.
Solution: a team of CM+ coaches is already in place and trained for working with children. If a coach falls ill, cover is arranged within 24 hours, with no lesson cancelled.
A coach’s salary, rent, teaching materials and advertising add up to 150–250 thousand ₽ of investment before the first profit.
Solution: you pay nothing at the start. Settlements are based on actual revenue: no participants, no costs.
Your administrator already has a full day, and a new programme means scheduling, chats, reports and complaints.
Solution: operations are entirely on us. All we need from you is one announcement to your client base. After that we handle enrolment, lessons and communication.
Launching a programme blind is scary: you could spend a season on it and close it in December.
Solution: we start with a free masterclass for your client base. Demand is visible from actual sign-ups — before any commitments.
Move the sliders to match your centre. The estimate uses our average conversion of a client base into chess enrolments.
The estimate is approximate. We fix the exact terms in the contract after a 15-minute briefing.
You can start with the simplest option and move up at any time — the terms are recalculated, and the participant base you have built up stays with you.
You simply recommend us to your families — with a link, a promo code or a QR code at reception. Zero workload for your staff.
“Chess by Chess Prime at Centre N”. Your brand plus our expertise and reputation. A full partner package and joint marketing to your client base.
The service runs entirely under your brand; Chess Prime is not mentioned anywhere. You buy places in groups at the wholesale price and set the retail price yourself.
For private schools, grammar schools, nurseries and companies. Paid from the organisation’s budget under a contract and invoice, not out of families’ pockets.
For those who want not just to add a service but to build a separate business on chess. You get the exclusive right to develop the programme in your city or district, bring in local sub-partners and earn on their turnover.
| Parameter | Referral | Co-brand | White-label | Institutional | Licence |
|---|---|---|---|---|---|
| Your income | 15–20% | 25–35% | 40–60% margin | mark-up / budget | max. + share of sub-partners |
| Whose brand | ours | shared | yours | any | yours |
| Who takes payment | Chess Prime | flexible | you | you / organisation | you |
| Time to launch | 3 days | 14 days | 21 days | to fit the academic period | 30 days |
| Your investment | 0 ₽ | 0 ₽ | 0 ₽ | 0 ₽ | entry fee |
| Workload for your team | none | minimal | moderate | minimal | you manage |
| Territory exclusivity | — | by agreement | by agreement | — | yes, secured |
The models can be combined. A common path: referral for a month as a test → co-brand for a season → a territory licence from the second year.
Three questions — and we’ll show you the format that suits your business, with the expected economics.
The model determines how the money is split. The solutions are what exactly you offer your families. Partners usually start with regular groups and then add whatever solves a specific task: attracting new families, keeping current ones or raising the average spend.
Small groups of up to 7 children of the same level, 1–2 times a week. The main product and the main source of your income.
A personal coach for children aiming for a rating category and tournaments. The price is 3–4 times higher than for a group.
Lessons within the institution’s timetable, paid from the organisation’s budget. No teacher post needed on your staff.
A bilingual format: the coach teaches the lesson in English. The child gets the language through live practice rather than exercises.
An introductory lesson for your client base, at our expense. The main launch tool: it shows demand before any commitments.
Online tournaments with brackets, live streaming and certificates issued in your centre’s name. Once a month or for the school holidays.
Short, packed programmes during the holidays — when regular groups are idle and parents need to keep their children busy.
A short game-based test for children from your client base: we determine their level and interest. The result is a list of those ready to enrol.
“How chess affects schoolwork”, “What to do about screen time”. Expert content in your name.
Vouchers for lessons under your brand — for New Year, 1 September or as a bonus with your monthly subscription.
A “parents versus children” event for a partner company. It fits into the HR calendar and opens the door to the benefits package.
All solutions work in any of the five models. We put together the combination at the briefing to suit your task — attracting new families, keeping current ones or raising the average spend.
Just like in chess: first the opening, then developing the pieces, and only then playing for the result. Click a move — the board will show the position.
The arguments, format and economics differ. Take a look at your scenario.
You already have mental arithmetic, school readiness or robotics. Chess meets the same parental request — “developing thinking skills” — but does not compete with your courses for time: it runs on a different day and online.
Parents who pay for English are exactly the audience that buys chess: they invest in their child’s thinking, not in entertainment. The offer lands in a client base that is already warmed up.
The programme is covered by an external provider: a timetable that fits the school day, lessons taught online by our coach, no involvement of the class teacher. Reports for the administration and parents at the end of each period.
For preschoolers it is not a “sport” but a game with a fairy-tale storyline: pieces as characters, short 30-minute blocks, plenty of movement and tasks. The format has been tested with 5–6-year-olds.
Private health insurance stopped being a perk long ago. Lessons for employees’ children are a rare benefit that reaches the family rather than just the employee. It fits into a flexible benefits plan in full or as an 80/20 co-funding arrangement.
All of this is included in co-brand and white-label at no extra charge. We hand it over within the first 5 working days.
No “we’ll call you back in a month”. A real schedule with areas of responsibility — you can see where you are needed and where we are.
We look at your client base, city and goals and choose a model. No obligations and no 40-slide presentation.
We send the economics for your volume, the percentage and a draft contract. Signed online.
A landing page for your centre, creatives, layouts, scripts for your administrator, access to the partner account.
You send out the ready-made mailing and posts. Everything is written for you — all that’s left is to press “send”.
An open lesson for your families, at our expense. This is where you see real demand with your own eyes.
We process the applications, test the children’s level, place them in groups and agree the schedule.
The group starts. From this day on the programme runs by itself, and you see your accruals in the account.
A partnership should be safe for your reputation with parents. That is why our commitments are in writing.
You pay nothing for onboarding, materials or the masterclass. Settlements are based only on the programme’s actual revenue.
Illness or force majeure does not cancel a lesson: every group has an assigned back-up coach.
All participants, payments and your accruals are visible in the partner account in real time. A monthly reconciliation statement.
We do not sell anything to the families you bring in behind your back, and we do not lure them away to direct contracts.
If it doesn’t work out, we part ways with 30 days’ notice. We undertake to properly complete the lessons already paid for.
We will email you a draft contract and the partner presentation — no calls and no sales pitch.
Request documents| Parameter | Do nothing | Hire a coach | A random contractor | Chess Prime |
|---|---|---|---|---|
| Upfront investment | 0 ₽ | 150–250 thousand ₽ | prepayment for a course | 0 ₽ |
| Time to the first lesson | — | 1–3 months | whenever it happens | 14 days |
| If the coach falls ill | — | the lesson is cancelled | the lesson is cancelled | cover within 24 h |
| Teaching methods and materials | — | you put them together yourself | someone else’s, sight unseen | a ready-made curriculum for ages 5–17 |
| Reports to parents | — | you set them up from scratch | usually none | built into the process |
| Who is responsible for retention | — | you | nobody | us |
| Risk to your reputation | families leave for competitors | high | high | shared; we start with a pilot |
For four years we have been building a format in which children ask to go to lessons themselves and parents see progress without any chess expertise. We hand this whole mechanism over to our partners — together with responsibility for the result.
No — neither you nor your reception staff. We hand over a ready-made script with answers to parents’ typical questions; the coaches take care of everything else. Your job is to present the programme to your audience; ours is to run it.
About two hours a month: one announcement to your client base and a short check of the participant list. Scheduling, parent chats, enrolment, cover and retention stay on our side.
The main format is live online lessons with a coach, so we work with partners in any city. For centres with their own premises, a hybrid format is possible: the children gather in your classroom and the coach joins online. That way the lesson also keeps footfall coming through your premises.
A group starts with four children of the same level, seven at most. If fewer sign up after the masterclass, we fill the group from our side so you don’t have to wait for the next season.
Retention is our responsibility and our income too, which is why tournaments, rating categories and monthly reports to parents are built into the format. If a child does leave, we find out why and include the reason in the report: it is information about your client base, and it stays with you.
The minimum qualification is Candidate Master (CM), but a tournament rating is not enough: every candidate goes through teaching-methods training, trial lessons and an internship with a mentor. We work only with coaches on our staff, so no random person from a freelance marketplace will ever appear under your brand.
Chess clubs usually fall apart for three reasons: children of different levels in one group, progress that parents can’t see, and silence between lessons. We deal with all three: we form groups strictly by level, we mark progress with rating categories and tournaments, and between lessons the children play on the platform and get game reviews from their coach.
For the online format — nothing: the child studies from home via a link. For the hybrid format, your classroom needs a laptop or screen, a stable internet connection and a speaker with a microphone — equipment you almost certainly already have. There is no need to buy licences, software or chess equipment.
The process is well tested: you make an announcement through your channels, we run a free masterclass for your children and parents and open enrolment right there. We prepare the mailing texts, layouts and a script for your administrator — all you have to do is send them to your audience.
As a rule, in the fifth to seventh week. The first two weeks go on the launch and the masterclass, then the group studies for a month; at the end of it we close the period and transfer your share. There is no upfront investment, so there is nothing to recoup: your very first payout is net income.
Once a month: we close the period, draw up an acceptance certificate for the lessons actually paid for and transfer your share. Your accruals are visible in the partner account throughout the month, not only at the moment of payout.
It depends on the model. In the referral and co-brand models we can take the money — then you don’t need a till or card acquiring for this programme. In white-label and the institutional contract, payment goes through you, and you pay us at the wholesale price.
For the referral model — an agency agreement or acceptance of a public offer, all signed online. For co-brand, white-label and work with organisations — a full contract with annexes covering volume, price and territory. If you ask, we will send you a draft contract even before our first conversation.
Yes. We provide a contract, invoice, acceptance certificates and all closing documents. This is our standard way of working with private schools, nurseries and companies.
We work in line with Russian Federal Law No. 152-FZ on personal data: we collect the minimum necessary data, obtain the consent of the legal guardian and do not share data with third parties. The processing procedure is described in the .
Yes, this can be discussed starting from co-brand and is secured by contract in the “territory licence” model. The usual arrangement is that exclusivity is granted in exchange for a commitment to a number of groups launched per season.
30 days’ notice — and we part ways. We see lessons already paid for by parents through to the end, so you are left with no conflict with families. There are no exit penalties in the referral and co-brand models.
Fill in the form — we’ll come back with the economics, a suitable model, a draft contract and a presentation. No “warm-up” calls.
We’ll get back to you with an estimate and documents within one working day. If you’d like it sooner, message us on Telegram — we reply there within an hour.
Message us on Telegram →